Topic / iPad Pro

The Apple Pencil costs $99+ because you probably don’t need it, and that’s a good thing

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A lot of digital and literal ink has been spilled over the announcement of a stylus at tech-blogger Christmas. Though looking past the surprisingly widespread hot-take that “Steve Jobs never wanted a stylus,” the Apple Pencil isn’t clearly not built for mass consumption. It costs $99 for a reason. In fact, I thought it was pretty clear, both from promotional material, and the fact that the Apple Pencil is an accessory to a ‘Pro’ tablet, […]