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New marketing tech reduces Google ads spend waste

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For the past decade, I’ve run paid search campaigns, specifically Google ads, for employers and also some of my clients. Sometimes I’ve been hands-on with a campaign and managed these myself from keyword research, ad creation to optimisation. On other occasions, I’ve had budget available to outsource the execution to an agency.

Government Grills Mark Zuckerberg over Cryptocurrency Platform

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The CEO of Facebook, Mark Zuckerberg, attended a congressional session on last Wednesday. His next ‘big idea’ of the globally renowned social network to foray in cryptocurrency was met with tremendous disdain. Libra is an about-to-be-launched cryptocurrency, which is securely backed by international assets. Its calling card is the ability to spend it anywhere all over the world. This also poses a ‘big if’ for the central banks and governments […]

Microsoft goes big on social, acquires LinkedIn for US$26.2 billion

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Microsoft has announced today that it will acquire LinkedIn for US$26.2 billion – or US$196 per share – in an all-cash deal. The move will allow Microsoft to leverage LinkedIn’s 433 million users to build out new services for enterprise, and drive engagement to its other enterprise cloud services like Office 365 and Dynamics CRM. According to Microsoft, LinkedIn will retain its independence and branding. LinkedIn’s CEO Jeff Weiner will […]

Hackagong is back for 2015 – Offering $5,000 cash as first prize

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Hackagong, one of Australia’s largest hackathon events, is back for 2015 and is offering $5,000 cash plus business mentoring and more as the first prize. Hackagong is an annual, weekend-long hackathon competition held in Wollongong where teams of designers, developers, creators and business-minded people get together and build something from start to finish in 30 hours. First started in 2012, Hackagong is in it’s fourth year running. Attracting over 150 […]

Victoria needs 40,000 extra IT workers, according to new ACS data

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Victoria will need 40,000 extra IT employees over the next six years in order to meet demand in 2020, according to new data from the Australian Computer Society and Deloitte Access Economics released today. The data comes after the release of a recent report commissioned by ACS titled Australia’s Digital Pulse, which found that an extra 100,000 workers will be needed over the next six years to meet demand from companies. […]

Hackagong is back for 2014 – over $100,000 worth of prizes

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Hackagong, one of Australia’s largest ‘hackathon’ events is back on for 2014 and is offering over $100,000 worth of prizes and giveaways for it’s competitors. Hackagong is an annual, weekend-long hackathon competition held in Wollongong where teams of designers, developers, creators and business-minded people get together and build something from start to finish in 30 hours. Hackagong first started in 2012 by founder Nathan Waters and since then, Hackagong has […]

Bitcoin exchange Mt. Gox goes offline, as document leak alleges massive theft of Bitcoins

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If you have invested in Bitcoin, then your week is about to get a little bit worse. One of the world’s largest Bitcoin currency exchanges, Mt. Gox, appears to be dead after its website began showing a blank page. Meanwhile, a leaked document claims that at least US$375 million worth of Bitcoins may have been stolen. The document published by TwoBitIdiot, titled “Crisis Strategy Draft” has suggested that Mt. Gox “can go […]

What the f**k is OneClass?

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Have you heard of a service called OneClass? If you are a student at an Australian university with groups on Facebook, then you will soon. OneClass is a Toronto-based startup that promises to help students get better grades, by having said students share with each other study notes from lectures and textbooks. According to TechCrunch, it capitalises on a trend in education where students are sharing notes with each other […]

500px will let you sell your photos – if it can take a 70 percent cut

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If you are a photographer and want to make a quick buck from your photos, 500px is about to make it easier for you. The online photo community (and Flickr competitor) announced it would launch a marketplace called 500px Prime – allowing people to easily license your photos for their projects. “Prime is a convergence of the growing demand to be able to license the amazing photography on 500px and a growing […]

Microsoft announces Satya Nadella as new CEO, Bill Gates as “Tech Advisor”

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After a long search, Microsoft have confirmed that Satya Nadella – formerly the Executive Vice President of its Cloud and Enterprise division – as its CEO, succeeding Steve Ballmer. It also announced that its founder Bill Gates will devote more time to the company, leaving his post as Chairman of the Board to take up the role as “Founder and Technology Advisor”. India-born Nadella, 46, joined Microsoft in 1992 after […]

Regional radio stations pull online streams due to licensing issues, metro stations might be next

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Image: Fod Tzellos/Flickr (Creative Commons) Within a couple of weeks, you might not be able to listen to your favourite radio stations online. After being unable to come to a new licensing agreement with the music industry, nearly 200 regional radio stations will end their live simulcasts with all metropolitan stations threatening to go dark as well. The stations – represented by Commercial Radio Australia – join Grant Broadcasters in ending their […]

Oneflare to give back domain used for spam back to original owners

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Late last month, we brought you a story about an Australian startup Oneflare acquiring a domain name of a well-known site that had expired and repurposed it for spam. Well, the story has a happy ending as Oneflare has told Nieman Journalism Labs that they are donating back the domain to its rightful owners – the University of Southern California. “We’re extremely apologetic about what happened,” Lim told Nieman. He also […]

Channel Nine rumoured to create Netflix-like service

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Image: espensorvik/Flickr (Creative Commons) The Nine Network is said to be launching their very own Netflix-like streaming service in the latter half of next year and are in the middle of informal talks with its rivals to provide content for the upcoming site. According to the Australian, the new service would feature content from its existing Warner Brothers output deal (with access to movies such as the Harry Potter series […]


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