Nicole Stirling

Nicole Stirling is a marketing leader with 15+ years’ experience working across Australia, New Zealand, South East Asia and Japan for B2B technology companies, such as Sitecore, Acquia and TechnologyOne. She is currently a freelance marketing consultant for B2B technology companies, start ups, scale ups and the agencies they partner with.


New marketing tech reduces Google ads spend waste

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For the past decade, I’ve run paid search campaigns, specifically Google ads, for employers and also some of my clients. Sometimes I’ve been hands-on with a campaign and managed these myself from keyword research, ad creation to optimisation. On other occasions, I’ve had budget available to outsource the execution to an agency.

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