Twitter kills Vine

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Twitter has announced that it will kill off Vine, the video sharing site where users posted short, six second clips that made a ton of young people ‘famous’ on the internet.

“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made,” Twitter said in its Medium post announcing the closure.

According to Business Insider, the service struggled to retain some its highly successful ‘stars’. Most of its top accounts deleted their profiles or stop posting to Vine, and most moved to rivals Facebook, Instagram or YouTube.

The shutdown comes as Twitter announced it was axing nine percent of its staff.