Rumours are getting very loud that Google Docs will soon be renamed to Google Drive and I think Google, themselves, have just proven the existance of the rebranding and change.
Last week when you went to drive.google.com the domain wouldn’t resolve. This week, however, drive.google.com shows a 404 Not Found message. This means that the drive.google.com subdomain has been added by Google, making the rumours much more believeable.
The Wall Street Journal published a piece last week saying that a Dropbox-like rebrand of Google Docs would be coming, with a local syncing client and the same document editing available at the moment, so this might just confirm that’s true.
Since Google started allowing other file-types to be uploaded, the Google Docs brand has become fairly irrelevant. Sure, they still have document editing, but if Google wants Docs to be a one-stop shop for file storage, a rebrand is needed.
Sure, it’s small, but it’s still a big change and it could prove the existance of the change.