Sony targets sportspeople with the Bloggie Sport

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Sony has also announced a brand new Bloggie Sport that has been designed for any environment – inside or out. Rugged, dustproof, shockproof and waterproof for up to 16 feet of water for an hour, the camera is able to record in full HD video quality.

Featuring a 2.7-inch touchscreen, it also also includes a “underwater mode” to make all video recorded under water appear ‘natural’, and an LED light. The camera is out in February with 4GB of internal memory for US$180.