Apple scaled back its MacWorld appearances in 2009, and now Microsoft will do the same. The company has announced that it will no longer do a major keynote presentation – always the first – after next year’s CES.
“We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing,” Frank Shaw, the Corporate Vice President of Corporate Communications said in a blog post.
And he is right. We usually don’t see major announcements from Microsoft at CES. We’re expecting more information about Windows 8, but usually, they just explain what the future of technology is with Microsoft’s partners. We heard it all before.
Plus, Microsoft’s E3 conferences are much better for the juicy announcements – mainly because its either going to be a title exclusive, hardware upgrade or something to do with Xbox Live. And Microsoft has so many other conferences that it holds – like BUILD and MIX, both developer conferences.
Don’t forget, techgeek.com.au will be doing LIVE coverage of CES 2012 from our Las Vegas studio in Melbourne (yes, we’ve actually called it that). We’ll have up to the minute coverage of the keynote, and all the product announcements on our site.