The brands Blogger and Picasa could be axed and services renamed in an attempt for Google to retire the non-Google names it has acquired over the years and an attempt to unify them under Google+, according to a report published today.
According to Mashable, Picasa will be rebranded while “Google Photos” while Blogger renamed “Google Blogs”, and will likely occur at the public launch of Google+.
Rumours are pointing that this could happen on or before July 31, which will be the date where private Google Profiles will be deleted and replaced with a public profile – though most of the details can be set to private (full name and gender are required, however).
Blogger was acquired in 2003 while Picasa was acquired in 2004 – and they still have retained their brand names. Other properties acquired by Google, such as JotSpot in 2006 and GrandCentral in 2007 were rebranded Google Sites and Google Voice respectively.
However, while I can see the rebranding in terms of unity for Google+ as it would give them the extra push into Facebook/MySpace territory by having everything under “Google”, I find myself disliking the idea as I felt they were separate entities with Google owning them, similar to YouTube (which could, if all understanding of this plan, be renamed “Google Video”). You could easily just put in Google+ integration with your topbar, or just have them in Google+ without brand name changes.