Rumours are hinting that News Corporation papers, such as The Australian, the Herald Sun and the Daily Telegraph are about to be behind a paywall – falling it in line with its international counterparts which include The Times in the UK and The Wall Street Journal in the US.
According to Fairfax, its digital head, Richard Freudenstein, is said to be revealing the plan in front of a media conference in Sydney in a speech about the very subject and how the industry is seeking ways to secure revenue to pay for reporting.
Other papers in the Murdoch company have had mixed results. The Wall Street Journal (which allows some stories to be read by non-subscribers) has been successful as it is known to have good quality journalism, while the Times, also known for some good journalism, has seen its traffic dropping 90 percent before the implementation of the paywall.
It should be noted that the paywall for the Wall Street Journal has been there before the acquisition by Rupert Murdoch.
Rival paper in the United States, the New York Times, however has an alternative plan – with readers able to see 20 articles per day plus those articles clicked from social networking sites and search engines. The Guardian, a rival of the Times in the UK, has gone on the other way and has said it will not implement a paywall on its news content.
Fairfax Media has adopted a paywall on its mobile content, with added extras on its applications – such as the iPad.