90-second previews coming to iTunes whether labels like it or not

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Whether Record Labels like it or not, Apple appears to have decided that song previews will be changed from 30 seconds to 90 seconds in the iTunes Music Store (US only for now).

As seen in the letter above they, “believe that giving potential customers more time to listen to your music will lead to more purchases.”

Sounds fair, but it appears that the labels will not have a choice on whether they would like their songs to have 90 second previews.

The change will only apply to songs longer than 2 minutes and 30 seconds, so freeloaders won’t be able to listen to a full song, but the moveĀ could leave some labels angry.