Seven Network launches second channel on November 1

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Seven Network has today announced that it will be naming its second channel, on channel 72, 7TWO and will be launching the channel on November 1 at noon. The channel will join ABC3, SBS TWO, GO! and ONE as the new channels that will join the Freeview platform.

“I am pleased to announce that 7TWO will be the home for premiere episodes of our international hits including J.J Abrams’ Lost, Ugly Betty, Heroes and 24,” said Tim Worner, the network’s Director of Programming and Production.

“We’ve been strategic in putting together a program schedule for 7TWO that allows us to grow our audience between our two channels, without sacrificing one for the other. It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients.”

Other shows that will be on the new channel will be The Sopranos, Six Feet Under and premiere episodes of NBC’s The Jay Leno Show. British and New Zealand programming will also be broadcast, with Prime Suspect, Judge John Deed and Rosemary & Thyme joining FTA premieres of UK motoring show Fifth Gear and New Zealand hospital drama Shortland Street. ITV soaps Coronation Street and Emmerdale will also be broadcast during the afternoon.

Seven will also broadcast some of its archived shows like Sons & Daughters, Harry’s Practise, The Real Seachange and The Outdoor Room. Older episodes of Home and Away are broadcast in the mornings, while the last four episodes of Home and Away of the week will be shown on 7TWO on Friday, allowing viewers to catch up before watching Friday’s episode.

But new seasons of Ugly Betty and Heroes that are the big highlights. Heroes, previously in a late night timeslot on the main channel, will now be given a prime time slot, hoping to compete with GO’s programming offerings. Premiere episodes of Lost and 24 are set to join the channel’s programming line up in 2010.

To view the channel, switch over to channel 72 on your digital set top box. If you cannot see the channel yet, then you must retune your box. No word if Prime will be bringing the channel to regional viewers.

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