Digital television uptake has increased, according to Senator Stephen Conroy, the Minister for Broadband, Communications and the Digital Economy; as new figures show that 54 percent of all Australian households are now using digital television, up from 47 percent from last year.
“Digital switchover is the largest national format change since decimal currency and progress to date suggests Australians are on board,” the minister said.
“There is still a significant challenge ahead but evidence shows strong community awareness and satisfaction with the improved picture and sound quality, new content and new channels.”
This can be partially be thanks to the aggressive campaigning of Freeview among all five free-to-air channels; along with the scheduled shutting down of analogue broadcasting services in regional areas in the first half of 2010, and the launches of ONE HD, SBS Two and GO!, with one more from Seven to come sometime this year.
Also, the figures also show that 93 percent of all households in Australia are at least aware of the switchover, up from 82 percent from last year. Again, this increase can be thanked by the Freeview advertising.
Now, can we get some more channels on the digital platform now?
Image from: kalleboo/Flickr (CC)