Results from research conducted by the University of Hertford in the UK, commissioned by the music industry group UK Music, has came with startling revelations that 61 percent of all 14 to 24 year olds living in the UK that were interviewed use file sharing networks to collect, on average, 8000 tracks on their computers.
More than 1,800 young people were asked to do the survey, with the University finding that 86 percent have copied a CD for a friend,;75 percent said that they sent music via email, Bluetooth, Skype or MSN; 57 percent saying that they have copied their friend’s entire music collection and 28 percent have ripped it out of a radio, TV or internet stream of the song.
Out of the 61 percent who said that they use file sharing networks, 83 percent out of the 61 percent who said they use it do it on a weekly or daily basis. As well, they have find that many have a sense on what copyright is – yet they choose to ignore it. However, 85 percent of responses also came back with an interest in a legal, unlimited all-you-can-eat MP3 download service.
“Clearly, the shape of our entire business will continue to evolve. However, we will achieve nothing if we do not work with music fans, and young music fans in particular. They are hugely demanding in their needs, but collectively we must rise to that challenge,” UK Music CEO Feargal Sharkey said in a statement.
“We ignore engagement at our peril. That message is loud and clear.”
Other results include that 78 percent say thaey do not want to pay for a streaming service, despite being hailed as a way to combat music sharing illegally, while 89 percent want to own the music and stream it. More than half also wish to makers of music players and mobile phones should pay fees to compensate the record labels – though I am highly sceptical about that.
“This year’s findings reveal many opportunities along with some caveats for the entire music industry as it continues to weather the seismic shifts to how this key demographic consume and share the music that they love,” David Bahanovich, the head of Music and Entertainment Industry Management Programme at the university, said while talking about the findings.
“The Music and Entertainment Industry Management Research Group at the University of Hertfordshire is committed to helping the industry find solutions through groundbreaking academic research and to shed light on many of the key issues confronting it during this unprecedented time of change.”