Nine officially launches new general entertainment channel GO!

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Tonight at 6:30PM saw the launch of Nine’s new general entertainment channel, GO!, on channel 99 on the digital television platform, which will complement the already existing ABC2, the upcoming ABC3 and SBS Two; along with One HD, the networks HD channels and their main channels, on the Freeview platform.

Regional viewers, via WIN and NBN, will be able to see the channel on channel 88, while Foxtel and Austar subscribers will have to wait – but it would likely not take long, unlike One HD, since the owner of Nine’s parent company, PBL Media, Consolidated Media Holdings has a stake in Foxtel.

The channel, targeted to the 14-39 age group, will mainly consist of programming that the Nine Network has pulled off its schedule, or placed at a very late night timeslot away from the target audience, and will utilise the massive programming deal with Warner Bros. Television – which includes Fringe, Gossip Girl, Chuck and new series The Vampire Diaries.

Local programming includes Australia’s Funniest Home Videos, Kids WB Australia and Wipeout Australia. It is most likely, however, the channel will be used to shows that fail to achieve on Nine (according to the pre-release schedule, the recently-axed Dance Your Ass Off returns to our screens on Go!)

However, because of technical difficulties on running three channels, 9HD will now revert to being a high-definition simulcast of Channel Nine, and will no longer have any programming exclusive to the channel. This leaves Seven with breakout programming, as ONE HD (formally known as Ten HD) is simulcasting all sport between TEN and ONE HD. It should be noted that the breakout programming usually happens during lunchtime to the mid-afternoon.

Seven, as well, will become the last of the major networks to launch its new channel, or even announce one at all – since it has been withhold any information about it. Even rivals, and partners in Freeview, Ten and Nine have been left in the dark, according to TV Tonight.

It is likely with the launch of Nine’s second channel, Seven will be making an announcement on the channel.

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