Facebook & MySpace lagging in Japan – still

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According to comScore’s data which was released today; both MySpace and Facebook – the two most popular social networking sites in the US – are lagging in Japan by another social network, Mixi.jp.

While Facebook is improving in market share, it still has less visitors than current market leader, Mixi.jp – Facebook’s 538,000 to Mixi’s 12,738,000 visitors. However, Google’s Orkut is the most engaging social network with users users spending 454 minutes per visitor – which equates to 7 hours per visitor.

The huge stranglehold by Mixi can be because of MySpace and Facebook launching in Japan a couple of years later than Mixi, thus allowing Mixi to have a better identity and a ‘head-start’ in Japan.

You can see the results here from comScore.

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