TechCrunch is reporting that search giant Google is close to acquiring social news aggregator Digg for around $200 million, with the companies are in "final negotiations" according to their sources.
It would most likely to be under its Google News property, but it could still fall through or another party would step in, like Microsoft – whom they have an advertising deal with and will be terminated if a sale to Google is a likely outcome.
It is one of the best known sites, competiting with Reddit and Slashdot, and has a loyal community. It launched in November 2004 by Kevin Rose and CEO Jay Adelson. Rose also hosts "Diggnation", a show based around news on Digg.