Australia to get Freeview initiative, follows NZ and UK success

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All of Australia’s broadcasting corporations, including the public broadcasters and the regional affiliates, have announced a new initiative to follow the footsteps of similar plans in New Zealand and the UK, Freeview.

The ‘Freeview’ initiative was started in the UK to help drive the take-up of free-to-air digital television in Australia, with the ABC’s Director of Television, Kim Dalton, will chair the organization in Australia. In New Zealand, almost of all of their stations are apart of their version of ‘Freeview’; and it has exceeded expectations with installed receivers in over 100,000 homes.

In Australia, Freeview will contain all the free-to-air stations and their respective HD channels. As well, it will air ABC2, SBS World News Channel and the commercial stations’ new SD channels – bringing to to 15 channels.

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