Vodafone has struck a deal with MySpace to launch a brand new platform for your mobile, called Vodafone Music Reporter – allowing fans of its music events a chance to present a MTV show that will be shown online and on mobile.
It will also see interactivity on MySpace profiles and hopes to expand Vodafone’s music activity, which includes summer festivals in the UK and Germany.
Fans from Germany, Italy, Spain and the UK will be able to compete and will be asked to "demonstrate their reporting skills" across the events. To enter the competition, you will need to upload a photo and video review of their favourite recent gig experience – then "friends" of the Vodafone Music Reporter community will decide on who are the best.
The winner will then join an MTV crew for a day of recording and will have a chance to record their report on-site for the show.
I have one word to say – interesting?