Reuters is reporting that HBO, owned by Time Warner, is to start selling its shows on Apple’s iTunes store, with flexible pricing on some of its shows.
Episodes of HBO, a premium cable network, are likely to sell above the standard $1.99 per episode, making it the first time Apple has allowed different prices on episodes. NBC Universal pulled out after both parties failed to agree on a selling price.
Shows like "The Sopranos" and "Sex and the City" will make their debuts in electronic form; and it is currently testing a broadband service in Wisconsin to allow subscribers to stream episodes after their first airing.
HBO is also said to make some of its shows available after their DVD release, preserving a relationship between the subscribers and operators who pay HBO a fee for every new subscriber. This contradicts other broadcast and cable networks, as they put their shows the next day after being broadcast.