The PC manufacturing giant Dell has turned to the Wesfarmers’ owned Officeworks to help unseat HP in a bitter market share war between the two in Australia.
After months of wooing the retail ‘gods’, Officeworks would offer Dell computers, laptops, printers and flat panel displays.
The PCs would be priced between $999 and $1,800. It would start next week.
Previously being operating in a direct model, offering its products online, and operating some kiosks in some countries, including Australia; last year saw the executives do the unthinkable and adopt an in-store model.
It has teamed up with Wal-Mart and Best Buy in the US, Carrefour in Europe, Gome Electrical in China, among others to sell computers in their stores.