While both CNET Networks and Yahoo are facing threats on their companies, both companies have announced a partnership which will provide content to Yahoo sites and will cross-sell advertising.
The new venture will bring about $100 million in revenue for the next three years for CNET Networks, who publishes CNET, GameSpot, TV.com and many other properties in the US and internationally. It is set to launch in the third quarter.
This comes after CNET Networks is facing pressure from an investor group led by Jana Partners to transform the company to a "Web 2.0 company". Jana wants CNET to compete with its rivals like Yahoo and wants to expand the board by five members, replacing two existing directors in the process.
It has also suggested partnering up with Google’s DoubleClick.
Yahoo, however, is still battling on with the proposed merger with Microsoft.