The BBC’s iPlayer website saw a “14-fold” increase in its traffic for the holiday period in the UK.
From the 8th of December 2007 to the 5th of January 2008; visits to the site rocketed following a marketing launch on Christmas Day, according to Hitwise, a web traffic monitoring company.
During the week ending on the 5th of January, the site became the 80th most visited website in the UK and placed 62nd on New Years Day.
The BBC iPlayer has attracted criticism over the downloadable version was only made available to Windows XP users. It has since launched a streaming version of the iPlayer, which uses Flash – so that means it is compatible to Mac and Linux users and also to Vista users.
However, the Head of BBC’s Future Media and Technology Ashley Highfield has suggested in an interview with silicon.com that a version of the iPlayer for all platforms would be released in 2008. The download version just recently became compatible for Windows Vista.
More than half of the traffic came from other BBC websites, with the official sites for Eastenders and Doctor Who being the main sources.
The BBC said that it will release official stats on the iPlayer next week.