Sega: Activision Blizzard Won’t Change Our Approach

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U.K.-based trade publication MCV recently posted a story speculating that Sega could be the next video game publisher to make a big acquisition in the wake of the Activision Blizzard merger.

We recently postulated that the Activision/Vivendi deal could set off a wave of consolidation in the video game industry. While Sega’s next big move might not be a direct consequence of the Activision Blizzard deal, there’s only so much talent to go around, and Sega’s interest in a particular studio could potentially increase if it gets the feeling that EA or Activision is in the hunt too.

“We’re always on the lookout for growing and expanding the business in the right, appropriate manner. We made some studio acquisitions last year and we’ll continue to look for anything that makes sense for us,” Simon Jeffery
President and COO, Sega of America, told GameDaily BIZ in a brief phone conversation today.

“We believe that the industry is ever changing, ever shifting, and to be competitive you’ve got to look at what’s going on around you and make adjustments. Absolutely, we’re always going to be on the lookout for new talent to bring into the Sega family,” he said.

We asked Jeffery if Sega might feel any additional pressure due to the Activision Blizzard deal, but that doesn’t appear to be the case. “While we were surprised by the deal [when it was announced], I don’t think it puts any pressure on a company our size. I don’t think it changes the way we’re thinking of doing business in the short- to mid-term. It makes thing more interesting at the very top of the tree, but it’s business as usual for us pretty much,” he said.

Written by James Brightman from GameDaily.
© 2007 GameDaily.

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