The Australian Communications and Media Authority (ACMA) has fined DC Marketing Europe for “serious breaches” in the 2003 Spam Act – where the maximum penalty is $149,600.
ACMA has said that DC Marketing Europe had breached the act 102 times, all in July & August last year. DC Marketing Europe had place short, small calls on mobile phone users, placing a missed call message. When users called up the number, they were given marketing messages from the company.
“The missed call marketing messages sent out by DC Marketing were unsolicited, did not identify the sender and did not contain an unsubscribe facility, each of which is a breach of the Spam Act,” ACMA said.
This is the largest fine imposed on the company within the Spam Act. The second largest was issued last month to Pitch Entertainment Group, trading as Splash Mobile, sent 1 million SMS messages to users without a unsubscribe feature. It was fine $11,000.
The maximum fine for multiple breaches is $1.1 million a day.