The Blogging Masterminds

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Gawker Media and Weblogs Inc. Both run many blogs, and some are popular with tech geeks alike. So, how many blogs do they run? More importanly, who has the most average readers… Terence Huynh writes.

Before we start this article, we’ll give you information about the blogging masterminds; Gawker Media and Weblogs Inc…

Gawker Media currently owns 14 blogs. The blogs include Gizmodo, Lifehacker, The Consumerist and Kotaku. Founded and owned by Nick Denton, it’s financial details are unknown. They have grown Gizmodo into an international brand with Spain, Japan, France, Germany and even Australia having their blog.

Weblogs Inc. is an independent company from AOL. Owning over 90 blogs, it has become the bloggers choic for content. With Engadget, Download Squad, TV Sqaud and many more, with blogs dedicated to one event. Founded by Brian Alvey and Jason Calacanis, AOL acquired it in 2005. It’s popular blog, Engadget, has spawned many spinoffs for China, Japanese and Spain and for mobile and HD addicts.

Now lets get this post rolling [Does this even make sense?]. Gawker has bloggers across the world, but will not open more bloggers until a job opportunity. Weblogs Inc., however, lets people join the ever growing role of blogging for their blogs, with at least 3 examples. So you can join the site and get paid.

But Weblogs Inc. currently have 54 blogs, many just extensions of a brand, and three yearly event blogs. Most of their blogs have become either retired or on hiatus. 11 of the current blogs are extensions of Engadget. Overusing their brand… who knew?

Gawker Media currently has 3 retired blogs, mostly due to readership. Now Oddjack and ScreenHead are now with new owners. Oddjack is still on gambling, but ScreenHead is now a service for movies. Sploid has been removed.

Now lets see the stats…

ROUND ONE : TECHNOLOGY : GIZMODO VS. ENGADGET
We used Alexa to see the stats, and found that Engadget kicks Gizmodo’s ass. Engadget, at the time of writing, reached a daily reach of 0.22%; while Gizmodo had a daily reach 0.15%.

ROUND TWO : GAMING : KOTAKU VS. JOYSTIQ
Alexa tells us that Kotaku wins in this round. With a daily reach of 0.064%, compared that to Joystiq’s 0.055%. A very close competition between these two blogs.

ROUND THREE : CARS : AUTOBLOG VS. JALOPNIK
Alexa tells us that Autoblog wins this round, as it’s daily reach is 0.6%, to Jalopnik’s 0.2%. This could be that Jalopnik is a very hard name to remember and Autoblog isn’t.

ROUND FOUR : TRAVEL : GADLING VS. GRIDSKIPPER
What an upset blow to Gawker, Gridskipper doesn’t even make a daily reach [or does, but it’s too small]. Galding, however, makes a daily reach of 0.003%. Small, but at least it’s not zero.

ROUND FIVE : DOWNLOAD : LIFEHACKER VS. DOWNLOAD SQUAD
Another win for Gawker, Lifehacker is a blog that gets you the time saving downloads. It’s daily reach is about 0.18%, while Download Squad has a daily reach of about 0.03%.

With 3 wins, Weblogs Inc. takes the cake. We try to get their blogs to match the Gawker’s. If you have some disputes against these results, comment.

Anyway, until the bubble bursts [which may be not long], all of us have to compete with these masterminds of blogging, mostly taking some of the blogging audience’s away. Want to get revenge, there is something called crashing the server with spam… Until next time or until Web 3.0 [I copyright this term, O’Reilly can’t have it.]

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