According to TV Tonight, Network Seven has signed an exclusive deal with MirriAd, a UK company that digitally inserts product placements into TV shows.
The difference between traditional product placement and digital product placement is the embedded advertisements are added after filming, during the post-production stage. This could open up plenty of opportunities to add relevant advertisements to a show closer to the air-date. You can see a demo-reel of MirriAd in action after the break.
RUMOUR MILL: A little Facebook posting that claims to be in the “loop” with the Seven Network claims that Seven will be turning off 7mate’s HD channel and will instead mean that the HD channel will transfer to the main channel on the first day of the new year.
Here is the new Windows Phone 7 Advertisement titled Really. It looks really great and you can check it out after the break.
Today 7PLUS, the TV catch-up service from Yahoo7, has been launched for the PlayStation 3. Users can now access the PS3 optimised website straight from the PlayStation 3′s Xross Media Bar. This is the second catch-up service, and first for the commercial stations, to be launched for the PlayStation 3, ABC’s iView being the first.
iiNet has been given a huge victory against a long-running lawsuit by the film and TV studios represented by the Australian Federation Against Copyright Theft (AFACT); which included Village Roadshow, Universal Pictures, Warber Bros, 20th Century Fox, Disney and the Seven Network.
Seven has launched its new Catch-up television service – dubbed “PLUS7″, offering streaming of shows including Castle, Home and Away, Criminal Minds, Heroes, Private Practise, Flash Forward and Parks and Recreation – with more content expected to be added from this year’s television season.
Seven Network has today announced that it will be naming its second channel, on channel 72, 7TWO and will be launching the channel on November 1 at noon. The channel will join ABC3, SBS TWO, GO! and ONE as the new channels that will join the Freeview platform.
Seven and Nine have now started playing the catch-up game against Network Ten, and the two public broadcasters (ABC and SBS), as both will bring out new digital video plans that could potentially see your internet download cap dwindle.
It’s been so long since our look at watching full episodes on the internet, and times have changed. New services have appeared, and the popular Daily Show removed access to Australian users. Have no fear, we have another guide to have a look at where you can watch them.
Digital Television is set to dominate our televisions when 2013 finally comes, when the Government will finally switch off the last analogue television signal in the metropolitan cities – but after the switchover, what will happen next?
When the clock struck midnight on New Years Day, it didn’t mean the start of a brand new year, but the start of Australia’s own digital television revolution where the commercial channels were permitted to broadcast a single, standard definition multichannel; to complement the main feed and their own high definition feed.
According to the Australian Financial Review, Seven is negotiating a deal with Domino’s Pizza that will, similar to the deal already announced in the US, allow TiVo owners to order pizzas through the TiVo box – meaning that we don’t have to leave home to get the car started and drive to the store to get it picked up (unless you get it delivered).
According to a report on What’s On The Tube, all of the major free-to-air television networks (ABC, SBS, Seven, Nine and Ten) would be broadcasting ads about the new “FreeView” initiative that will support the take up of free-to-air digital television. This basically means that it is a “roadblock”, meaning that you can’t escape it – unless you have Foxtel.
The Beijing Olympics saw many technological advances on the coverage, but also saw the end of an era – with Channel Seven no longer the rights holder for the Olympics.
It’s been almost a week after the Olympics have finished and we can now review all the news about the coverage of the Olympics here in Australia, and they did not get a good response. While some came from incorrect information, many were upset about the sports being delayed, not played or even pre-empted by the AFL.
EDITORIAL: Since the age of digital television, I thought Australia is just way behind. Let’s face it, only the ABC and SBS are allowed to multi channel. But now, I think I might change my mind.