In the world of technology lately, there has been a lot of change and innovation going on with the machines many of us use in our -day-today lives. The PC, for a long time, has dominated market share and seen as a God-send for businesses. Over the years, the price and efficiency of computers have opposed each as the price drops and processing power increases. Apple however, are seen as a ‘cool’, ‘hip’ company that currently has a strong, loyal fan and developer base. Marvels that amazed the world, thanks to Mac OS X and the iPod range, didn’t come without an expensive price tag. Microsoft, now in a fray to repair its damaged reputation after the disastrous Vista release, have dumped their Seinfeld ads and put on hold their “I’m A PC” campaign for the moment to make way for their new “Laptop Hunters” Campaign.
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