Advertising in and around videogames is expected to grow exponentially over the next five years, becoming a $2 billion market by 2012, according to a new report released by digital market research specialist Parks Associates.

The report, Electronic Gaming in the Digital Home: Game Advertising, encompasses several forms of videogame related advertising, including product placement in games, banners in online games, dynamically inserted ads in console and PC games and even ads placed within mobile games. Overall, Parks Associates is bullish on the burgeoning ad medium, predicting that spending will climb from an estimated $370 million last year to more than $2 billion in 2012. Over that period of time, game advertising should achieve a compound annual growth rate of 33 percent, says the report – which should largely outpace the growth expected in other media, including the Internet.

Those estimates corroborates some of the more optimistic forecasts delivered in recent years by the industry’s biggest proponents, such as leading in-game ad firm Massive Inc., which is owned by Microsoft. And they’re based on the general notion that videogames are currently underutilized by marketers. “Advertisers are not using the gaming medium to its full potential,” said Yuanzhe Cai, director of broadband and gaming, Parks Associates. “If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.”

The publisher of Eminem’s music has filed a federal lawsuit against computer giant Apple Inc. for selling downloads of his songs without permission. Apple has an agreement with Universal Music Group, the record company that owns the recordings, but doesn’t deal directly with publishers, who own the rights to scores and lyrics. In the lawsuit filed Monday in U.S. District Court in Detroit, the rapper’s music publisher, Eight Mile Style, and copyright manager Martin Affiliated seek more than $75,000 for copyright infringement, unfair competition and a violation of the Michigan consumer protection act. The lawsuit also asks for damages of up to $150,000 per infringement - or each time a song is downloaded

Eight Mile Style administrator Joel Martin says the lawsuit involves 70 to 80 songs, including tracks from the Grammy Award-winning “The Eminem Show.” Apple had no comment Tuesday, spokesman Tom Neumayr said. Eight Mile Style attorney Norman Ankers contends that record companies need permission from copyright holders before downloads can be authorized. “This is a significant issue in the music industry,” Ankers said. “This occurs with many artists and many record labels.“

Register as a member for the reawaken networks & get a free Rapidshare account. You can download as much as you want on this Rapidshare premium account just by becoming a member of the reawaken networks. TO sign up to the reawaken networks leave your name & email address below & we will email you back with a reawaken membership + a Rapidshare premium account!

If you don’t know what Rapidshare is, its the largest file sharing site around.

Comment On The reawaken Forums Here

Thanks to OPTUS in australia, you can browse MySpace on your mobile for free until October 31st. The only down side to this is the GPRS charges. I signed up to the trial and decided to browse a bit. I found out that even though Optus is letting you use this for free, you still have to pay GPRS charges, I found that out when I got this message: “You do not have enough credit to access this resource”. So I suppose this is a great service, but only use it if you have a lot of credit. To sign up click here. You must be an Optus customer to use this service. Standard GPRS charges apply. Free trial ends 31st October 2007.

My team and I have just made this out of Optus Support. This is a recorded call to Optus but we took out that annoying bot.

Things We Talk About:

Usage Meter Update Times
P2P & Bitorrent Capping
1GB Uploading Limits A Day
Port 80 Blocked
Where they are Located.

Here is a link to the mp3:
http://www.sendspace.com/file/rffiic

Our whirlpool post:
http://forums.whirlpool.net.au/forum-replies.cfm?t=794751

UPDATE: Second Download Link
http://rapidshare.com/files/46861381/optus_call_edited.mp3

Reports across the web have been spreading with the news that SuprNova, a well-known Bit Torrent sharing site which shut down 3 years ago after legal problems, may reopen next week. An agreement was reached by The Pirate Bay to use the domain name, as reported by TorrentFreak.

… but not on iTunes. Yes, AC/DC will not be selling their music on iTunes. However, Verizon Wireless has snapped the exclusive rights to it.

The deal is, however, limited to full album purchases. An exception is the group’s biggest hit You Shook Me All Night Long which will be available by itself.

Downloads will be only made if it is bought off the Verizon VCast Music service for the PC, with $12 ($14 in Australia) to download the albums.

AC/DC is at work for it’s new album, expected to be released in 2008; with a new tour to follow.

Hey, it’s been a while since we updated you on Kubix.

A new Theme has been posted onto the Kubix’s forums. Though it’s not complete, it looks pretty good! You can suggest new things to be added as well.

The Link is http://kubix.us.to/viewtopic.php?f=21&t=42

Raw Capital Partners has been fined AU$33,000 by the Australian Securities and Investment Commission (ASIC) for not declaring the loss of a key contract to the stock market.

The key contract, with Optus, had provided 2/3 of revenue for Raw Capital Partners for the 2005 and 2006 financial period. It was signed in 2001, allowing Raw Capital to provide the telco with network, server, desktop and application support services.

According to ASIC, executives were made aware of the contract not being renewed on October 31, but didn’t inform the stock market until the 21st November.

The contract between Optus expires in Late February.

Hey,

We have changed the theme into a more darker look to show how much we love technology (if that makes any sense at all). This new theme is on HemingwayEX by Null.in, but we are going to customize it for the reawaken networks. We want your feedback, as we are going to add this to all of our blogs on our network.

This brand new design also allows us to add more widgets, so get ready for an entire revamp.

To see where all of our categories and to sign up/sign in, click on the Open Navigation button on the top…

See Ya

tech.geek Crew