OPINION: Apple Watch fails to live up to the hype

By on


So, after years of waiting, the so called Apple ‘iWatch’ finally made its appearance today, as the lacklustre Apple Watch.  Years of expectations being built up, will it have a curved sapphire screen,  or will it feature a round display? Will it run iOS or something entirely different? How will it offer anything different to the countless other smart watches already on the market?

What was announced  today, however, was quite a disappointment.  Simple rectangular screen, tacky appearance, and diminutive size. This is not the ‘iWatch’ the world was expecting. The leftmost watch below is Apple’s Sport Watch and looks especially substandard and poorly designed when compared to the other smart watches available today.


We gazed upon the beautiful Moto 360, with its round innovative display in  March 2014, and already its trademark style is being imitated by LG with their G Watch R.  Who ever would had considered that Motorola out-‘Appled’ Apple in the design department. After all, isn’t that what Apple is famous for?

Whilst a rectangular screen is present on a range of Android Wear devices from Sony, Samsung and LG, as well as Samsung’s Tizen smart watch range, overall it doesn’t seem to capture the same excitement as a rounded or curved watch. Samsung’s latest Gear S features a stunning curved AMOLED display, which is unmatched in terms of design stakes. However, it also offers the freedom of inserting a sim card into the watch, allowing you the freedom to leave your phone at home but still access the internet or be in touch. This is what I call innovation. Not what Apple is doing with there gimmicky ‘Digital Touch’ , where you can touch the screen in a certain pattern or draw a shape and send it to other Apple Watch users to feel what you drew.

Sure, we are still some months off Apple launching their watch in the broad ‘2015’ timeline, but really nothing major is expected to change prior to release. One of the largest concerns is the fact that no announcement was made on battery life specifics rather than the vague statement by Apple’s CEO Tim Cook ‘you can use it all day.’ It was also confirmed that the watch will not be ‘waterproof’ (so you can go swimming wear it in the shower)  but ‘water resistant’ (i.e. light splash of water from rain or washing your hands). This is quite disappointing since waterproofing smart watches has become an industry norm and sets Apple behind the others.

Whilst I still believe the Apple Watch will fly off the shelves when it does eventually launch thanks to Apple iSheep,  I implore you readers to really consider what Apple’s watch can do compared to the vast competition of other watches. Not only will you be able to buy something that can do more, looks much better and for a cheaper price,  you won’t be trapped in the endless Apple cycle of annual updates that make your original purchase look foolish (remember the original iPad?)

Join the Conversation

  • kate

    Does anyone know if you can swim with the I watch sports watch. Trying to find a gift for my nephew who made the state relay team.

  • DirtyMan

    A article by idiot, who don’t even know what innovation is :) But retard’s like authors is always there, they were wrong about iPhone, they were wrong about iPad, Macbook Air, iPod and they are wrong about Apple Watch :)

  • This article is way too one-sided for me, the simple fact that you used the term “iSheep” makes your article sound tacky and almost like a Samsung advert. Alongside that I’d like to note the point you made towards the end of the article, Apple has yet to fully announce all of the features, no one knows it’s end features, or how t will work exactly, however in my opinion this is one of the most completed watches yet.

    With a simple developer SDK for the watch, Apple has already made it the best watch for developers by far, alongside that it seems as though many apps will be able to work alongside the features, with one of the best examples being that you can actually pay for goods with the watch, instead of getting your phone out.

    On top of that it also has some of the most broad customisation options available, there’s two sizes of each edition, with two colour options for each edition, and a wide variety of types of bands that can be added, and customisation options for those options that have yet to be announced, in fact I think there’s six different types of straps available in total.

    The simple fact is that Apple is offering something that will improve over time, much like the iPhone, I expect the Apple Watch will become a huge force over the coming years.

    • j

      Well said, agree 100%

  • iLOLd with this article.

  • Patch Taylor

    I do not mind the shape, but not being waterproof makes it unusable for me.

  • Taipan

    There is really no such thing as a WATERPROOF (unless you pay thousands of dollars) watch only water RESISTANT so get your facts right. Even expensive diving watches stipulate that they have been pressure tested to 100 metres but are not guaranteed for this. Nevertheless to cover themselves, Apple will probably state that it can only withstand submergences to a certain depth for a limited time or to that effect. Still, I’d like to think that I could use it doing lap swimming. Wait and see before you start whining…

    • mings

      You can’t take it to the shower.
      And yes, there’s such thing as waterproof. Sony’s Smartwear is IP68 waterproofed up to 1.5 meters.

      • Dirty Daisy

        Yes, Sony watch like Samsung is waterproofed up to 1,5 meters, but don’t forget, that they can be submerged only like 15 minutes :) Who swim less than 15 minutes if they swimm for activity? ;)

    • Lared

      The point is that you can’t swim with it although it’s also an activity tracker.

  • j

    Shit post. Don’t agree with anything. The Apple Watch is sort of like the first iPhone – it will get better over time. Posts like these will be funny to look at in 5-10 years. Also, using the term ‘iSheep’ isn’t doing yourself any favours either.

  • spaul40

    Steve Jobs, we miss you lots and lots!

  • Buucsu

    I agree, I expected a watch with a sim, I expected to hear about a watch only data plan where I can stream Pandora to my beats headphones and if I was out on my bike or jogging I could still place a call to my wife to come fetch me in a pinch.