LG goes ‘simple’ with its new 5.5-inch flagship, the LG G3

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LG G3 showoff

The LG G2 is not even a year old, but the South Korean manufacturer has today announced its brand new flagship and successor – the LG G3. And like the LG G2, the phone is designed to provide the most comfortable user experience after years of consumer research done by the company.

Specs include a 5.5-inch Quad HD display with a pixel density of 538ppi, a 2.5GHz quad-core Snapdragon 801 processor, 2GB or 3GB of RAM, a 13-megapixel rear camera with optical image stablisation, a 2.1-megapxiel front-facing camera, and a 3,000mAh battery. It comes in either 16GB or 32GB capacities, but both have a microSD card slot to add more storage (up to 128GB).

On the camera, LG has added something called “Laser Auto Focus”. Claiming that it can easily capture the best moment even in low-light, it measures the distance between the subject and camera with a laser beam.

It also includes a “timed selfie mode” on the front-facing camera – where the subject cletches their hand into a fist to start a three second countdown. Yes, that’s a feature on the LG G3. No, I don’t know why it is there.

Design-wise, LG has said that it has adopted a “floating arc” design – it has subtle curve that should make it more comfortable to hold despite the large size. It also features a “polished metallic skin” designed to be lightweight and fingerprint-proof – but it’s still mainly plastic. According to The Verge, LG says that the skin is a combination of polycarbonate and a thin layer of scratch-resistant material.

Another massive change is that LG is refining its user experience on the phone – promising a flat design and a streamlined user interface. We’ll have to wait and see if it has gotten better, but at least the immature-looking bits of the UI are gone. It has added three new “smart” features: Smart Keyboard, that intuitively knows what you are about to type; Smart Notice, which provides suggestions and recommendations based on behaviour and usage patterns; and, Smart Security, it’s phone security suite that includes preventing file previews and remotely disable their phones in the event of theft.

The phone will be available worldwide via more than 170 carriers, with South Korea getting it first today. No Australian availability has been announced as of yet.