THE END – Cisco kills Flip Cameras, 550 jobs axed

By on

It’s a very sad day if you are a Flip lover. Cisco has announced that it will be killing its Flip business it acquired just over two years ago, along with some closures in other divisions, as it plans to “realign” its consumer business.

The company also plans to axe 500 employees as part of the realignment. The realignment will see Cisco focusing in five key areas: core routing, switching and services, collaboration, architecture and video.

“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” CEO and Chairman of Cisco, John Chambers, said in a press statement.

“As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

While it is very sad to see the Flip go, it is understandable. There is simply not a need for a dedicated camera when there are mobile phones with better lenses – even with 1080i video recording – out there. However, it was purely simplicity for recording that made it a standout product in the world.

Current owners will be pleased to know that Cisco isn’t abandoning you yet. It will still keep “support current FlipShare customers and partners with a transition plan.”