After striking deals with a number of Hollywood studios including Lionsgate, MGM and Sony Pictures and British company Blinkbox, YouTube is set to relaunch its movies section of the site to the UK.
According to UK newspaper The Guardian, the service is to offer 400 movie titles from these studios, and most likely to include classics and mainstream titles from a couple of years ago.
For the UK, it will also offer 165 films for free via Blinkbox via an advertising revenue sharing deal. For Blinkbox, making such content free is to help build brand awareness for the company, especially when it charges £1.99 for movie and TV shows rentals.
“The size and scope of YouTube’s audience is immense and this exciting tie-up allows us to reach film fans and potential users outside of our usual audience and helping us build on our already rapidly growing customer base,” chief executive for Blinkbox, Michael Comish, told The Guardian.
The move is most likely to be within the UK and the US, but not in Australia. Get those proxies ready!