Believe it or not, this is actually a watch. No joke. Called the Zonal – and yes, I don’t even know what that means exactly – it is essentially a watch that depicts time in red segments of a squircle, or a rounded square. The top right one tells the hours, while the bottom left tells the time in increments of five. The bottom right tells the one minute increments of that five minutes.
It is a concept, however, so don’t expect this at Target any time soon. However, despite telling time in a complicated way, it does kinda look a bit cool – though, I’m a geek, what do I know about fashion?