Seven launches catch-up service, dubs it “Plus7”

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Seven has launched its new Catch-up television service – dubbed “PLUS7”, offering streaming of shows including Castle, Home and Away, Criminal Minds, Heroes, Private Practise, Flash Forward and Parks and Recreation – with more content expected to be added from this year’s television season.

However, the new catch-up service will follow the US method of placing advertising in the middle of shows, though there is no indication on which part of the stream. While Ten has placed ads where the ad breaks go in programming, it is usually because they broke the episodes up. As well, expect to see between 3-4 ads per show.

Content expiration does differ – those on NBC usually end ten days after appearing online; while ABC (US) shows stay up for 28 days. However, shows from Seven – including Home and Away – expire for 7 days. ABC iView offers all shows up for 14 days after broadcast.

While iiNet and Internode have offered to bring ABC iView unmetered, no word if they will extend that to this service.

“At this stage we’re not offering Plus7 unmetered to our customers,” an iiNet spokeswoman said in an e-mail.

No other ISPs have announced any similar deals.