IKEA to launch mobile phone service

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Known for their stylish, inexpensive and weird instruction booklets, IKEA is entering the mobile phone market; according to Fortune Magazine.

The company will join a long list of companies that have turn into mobile virtual network operators, or MVNOs, that will resell mobile phones running on somebody else’s network. In IKEA’s case, they will run with T-Mobile. It will launch in the UK this Friday to IKEA’s loyalty card members.

Called Family Mobile, it will operate as a pay-as-you-go service; and there are no plans for the company to bring the phone to other countries.